Black Friday marks the start of the holiday shopping season — yet this season doesn’t resemble any that came before.
COVID-19 has sent shock waves rippling across the globe, hitting the retail sector especially hard. The disease has disrupted how consumers shop, altering the way workers serve customers, and in many cases kept shoppers and employees from even entering stores.
Change can be difficult and frightening, especially for retail workers whose roles have been turned upside down by the pandemic. As the retail industry adjusts to a “new normal,” two questions remain.
First, what does the future hold as we await a vaccine?
And second, should retail floor workers brace themselves for even more disruption as we move through the holiday season and into 2021?
Drawing on my nearly one decade of experience as an executive at Nordstrom and chief marketing officer for two online retailers, I anticipate that the industry will undergo a second wave of change post-pandemic that will further impact the daily lives of retail employees…Read more>>