Here’s what Netflix’s CEO has to say about password sharing

Here’s what Netflix’s CEO has to say about password sharing

There’s an old joke that made the rounds on Twitter a few years back which said that there’s only one Netflix subscriber in the world and that his password was being shared by millions of people.

While password sharing outside of family members is technically not something Netflix allows, it’s also something Netflix has historically not done anything to stop or even prevent. For the most part, Netflix has seemed happy enough to let people share their passwords far and wide and simply upcharge folks who want to increase the number of screens that can be watched concurrently.

There have been rumblings, however, that Netflix’s passive response to password sharing may soon be coming to an end. Earlier this year, some Netflix users started seeing a prompt indicating that they need to sign up for their own account if they don’t live with the owner of the signed-in account.

 

Every market, every country is different, and so we see different ranges of behavior. And I think just how people orient themselves to the service is different from country to country. So I want to – it’s more than just sort of how they think about how maybe they are working the system or so forth, how did they think about sharing the service with an extended family or people that they love is a natural part of how they connect with the stories that we’re telling. So it’s all different around the planet, and it’s different within countries, too, as you might well expect.

Long story short: password sharing on Netflix isn’t going anywhere anytime soon. And so, millions of Netflix viewers can now collectively breathe a sigh of relief.

 

Source : BGR

 

Share: