Amazon is expected to get more transparent about counterfeit products sold by third-party sellers on its platform, a person familiar with the company’s initiative said.
Some luxury brands like Swatch have either backed out of plans to sell on Amazon or had no intention of selling goods on Amazon in the first place due to the tech giant’s counterfeit problem, which has expanded in relation to an increase in third-party Chinese sellers on its platform as the company faces competition from the likes of Alibaba and eBay.
While eBay’s counterfeit problem appears to be more serious, according to numbers compiled by The Counterfeit Report, Amazon is significantly more popular in terms of market size and its impact on the American public. The tech giant, therefore, has come under heavier scrutiny than other sites that work with third-party sellers for its counterfeit problem.
“Our customers expect that when they make a purchase through Amazon’s store — either directly from Amazon or from one of its millions of third-party sellers — they will receive authentic products,” an Amazon spokesperson told FOX Business in a statement. “Amazon strictly prohibits the sale of counterfeit products and we invest heavily in both funds and company energy to ensure our policy is followed.”
“We investigate any claim of counterfeit thoroughly, including removing the item, permanently removing the bad actor, pursuing legal action or working with law enforcement as appropriate,” the spokesperson said, adding that “over 99.9% of all Amazon page views by our customers landed on pages that did not receive a notice of potential counterfeit infringement.”
While the percentage of counterfeit items sold on Amazon is small, a study by review tracker Channel Signal notes that “a half percent of 200,000 reviews is 1,000 reviews about fake product that consumers are reading,” which is still a huge number that puts sellers and consumers at risk. Examples of brands that have been subject to counterfeit sellers include:
- Canada Goose
- Hydro Flask
- Urban Decay
- Under Armor
A number of other fake name-brand items can be seen on The Counterfeit Report.
Automotive company Daimler AG, which owns Mercedes, sued Amazon directly for selling counterfeit auto parts in October 2017. Williams-Sanoma sued the tech giant in 2018 for selling a furniture line with products that were “strikingly similar” to Williams-Sonoma’s West Elm brand. A number of families and companies have sued Amazon for selling problematic hoverboards that have caused an estimated $2.3 million in damage, according to a December report.
That’s why Amazon has been holding meetings with government officials in recent weeks to tackle the problem, the source familiar with the program told Reuters in a report published Monday………Read More>>